Our Story

Doiron Sports Excellence
  • Since 1977, what began as a fishing and hunting tackle shop has evolved into something much bigger. Through decades of growth and change, one thing has remained constant—our unwavering commitment to our customers, our community, and the sports we love.
Our People: The Heart of Doiron Sports Excellence
  • At Doiron Sports Excellence, we believe that a great business is built on great people. Our story isn’t just about our family—it’s about the incredible team that brings passion, knowledge, and dedication to everything we do. Whether you’re looking for expert advice, top-quality gear, or just a good conversation about the game, our team is here to help.
  • Every member of the Doiron Sports Excellence family embodies the values we hold dear: integrity, teamwork, and a commitment to doing things the right way. We take pride in fostering a welcoming environment where athletes, outdoor enthusiasts, and families alike can find exactly what they need—and feel right at home while doing it.
More Than a Store—A Community
  • For us, this isn’t just a business; it’s a lifelong passion. We’ve been lucky to grow alongside our customers, watching young athletes take their first steps onto the ice or the field, and seeing seasoned pros return year after year. The relationships we’ve built mean everything to us, and we’re incredibly grateful for the support of this amazing community.
  • So whether you're gearing up for your next big game, preparing for an outdoor adventure, or just stopping by for a chat—we’d love to see you.
  • From our family to yours, thank you for being part of the Doiron Sports Excellence journey.

Marc Doiron & The Doiron Sports Excellence Team

Doiron Sports Excellence / Doiron Outfitters

  • 31 Greenhead Rd, Saint John, NB E2M-5W1
  • (506) 672-1288
  • Monday 9am - 7pm
  • Tuesday 9am - 7pm
  • Wednesday 9am - 7pm
  • Thursday 9am - 7pm
  • Friday 9am - 7pm
  • Saturday 9am - 5pm
  • Sunday 9am-1pm

Doiron Sports Excellence / Qplex

 

  • 20 Randy Jones Way, Quispamsis, NB E2E 0B3
  • (506) 672-1288
  • Monday 4:45pm - 9pm
  • Tuesday 4:45pm - 9pm
  • Wednesday 4:45pm - 9pm
  • Thursday 4:45pm - 9pm
  • Friday 4:45pm - 9pm
  • Saturday 9am - 5pm
  • Sunday (TBD)

Doiron Outfitters Miramichi

 

Miramichi: Our Spring Home for Over a Decade!

For over 10 years now, we’ve been proud to call Miramichi our home for 2 months of the year—and we absolutely love every single minute of it!


What started as a little trailer and “slinging rubber on the side of the road” has grown into something we never could’ve imagined. Fast forward to today, and you’ll find three stores in town now carrying Striper gear—a true sign of just how much this community lives and breathes the river.


Over the next couple of months, the City of Miramichi will come alive. From sun-up to sun-down, you’ll see people of all ages along the banks, in the boats, and making memories. Whether you’re a seasoned angler or just out for your first cast, this place has a magic that brings everyone together.


We're pumped to be part of it again this year. So stop by the trailer, say hi to the crew, and gear up for another unforgettable season. Let’s make 2025 the best one yet!

🎣 Tight lines



—The Doiron Sports Excellence Team

 

  • Bait Mobile Trailer
  • (506) 672-1288
  • 1148 King George Highway
  • Closed for the Season, See you in April 2026