Our Story

Since 1977, what began as a fishing and hunting tackle shop has evolved into something much bigger. Through decades of growth and change, one thing has remained constant—our unwavering commitment to our customers, our community, and the sports we love.

At Doiron Sports Excellence, we believe that a great business is built on great people. Our story isn’t just about our family—it’s about the incredible team that brings passion, knowledge, and dedication to everything we do. Whether you’re looking for expert advice, top-quality gear, or just a good conversation about the game, our team is here to help.
Every member of the Doiron Sports Excellence family embodies the values we hold dear: integrity, teamwork, and a commitment to doing things the right way. We take pride in fostering a welcoming environment where athletes, outdoor enthusiasts, and families alike can find exactly what they need—and feel right at home while doing it.

For us, this isn’t just a business; it’s a lifelong passion. We’ve been lucky to grow alongside our customers, watching young athletes take their first steps onto the ice or the field, and seeing seasoned pros return year after year. The relationships we’ve built mean everything to us, and we’re incredibly grateful for the support of this amazing community.
So whether you're gearing up for your next big game, preparing for an outdoor adventure, or just stopping by for a chat—we’d love to see you.
From our family to yours, thank you for being part of the Doiron Sports Excellence journey.

Marc Doiron & The Doiron Sports Excellence Team

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